GENERATION GOOD

GAP:

GENERATION GOOD manifests itself as a namesake collection of its most sustainable essentials to date. Made of organic and recycled fabrications for all generations, less waste, less water, lower emissions, better materials, and support for workers. Launching on World Water Day, March 22, the capsule promotes environmentally conscious product while reducing impact on the planet.

Director/DP/Editor: Michael Rothman

Creative Director: Len Peltier